Auto1 grows the team in Spain

• Auto1 needed to target new talent profiles as one of their main objectives was to grow in the Spanish market in a short time period
• One of the main concerns was how to hire top talent in a non-attractive industry, such as the second-hand car market
• They had a small time frame of 6 months, in order to attract 4 Project Managers and 2 Team Leaders

Developed an off-line and on-line repositioning strategy to start appealing to the targeted talent: 

• Assigned a dedicated Project Manager to carry the ideal approach to objectives
• Posted a publication on Nova Connect to promote brand awareness and positioning
• Targeted campaigns to a pre-matched talent audience from the network
• Extensive search involving Nova Network, referrals and other talent pools