Build, Launch, and Scale Products with Confidence
Product management is a strategic, cross-functional role that requires understanding users, making data-driven decisions, and driving collaboration to bring great products to market. Without the right tools, even the best ideas can fail to gain traction.
Nova’s Product Management Program is designed to equip you with the skills and methodologies needed to successfully manage the entire product lifecycle. Whether you're an aspiring PM, refining your expertise, or looking to drive product impact in your organization, this program provides structured insights, real-world applications, and proven frameworks to help you succeed.
What is included in the program?
This program covers every key aspect of product management through focused, actionable modules designed to help you master each stage of the product lifecycle.
Module 1: Foundations
- Course Introduction
- Learn product management fundamentals and the product development lifecycle.
- Review the program structure and course learning objectives.
- Product & Product Manager 101
- Review the role, responsibilities, and impact of a product manager.
- Understand how great products succeed by balancing customer needs, business goals, and strategy.
- Product Working Methodology, Responsibilities & Stakeholder Management
- Discover how to apply agile workflows to streamline development and collaboration.
- Manage stakeholder expectations and align cross-functional teams effectively.
Module 2: Building & Defining a Product
- Product Strategy & Discovery
- Define a clear product strategy and vision aligned with business goals.
- Identify real user needs and idea validation through product discovery.
- Research & Define a Product
- Transform user and market research into actionable product insights.
- Prioritize customer pain points to define key product features.
- Design & Develop a Product
- Learn how to collaborate with designers and engineers to build user-centric products.
- Apply best practices for usability, accessibility, and iterative development.
Module 3: Launching & Scaling a Product
- Launch & Present a Product
- Develop and execute a go-to-market strategy that drives adoption.
- Position your product effectively through messaging, pricing, and distribution.
- Adoption, Feedback Loop & Scale
- Encourage product adoption by reducing friction and improving onboarding.
- Gather user feedback to refine and iterate on your product.
- Funnel Optimization
- Measure key adoption metrics to track long-term product growth through funnels.
- Optimize engagement strategies to retain and expand your user base.
- Next Steps in Your Product Management Journey
- Reflect on key learnings and recap your course objectives with final tips.
- Leverage your new skills to break into your PM career.
Are you ready to accelerate your product career?
Join the Nova Product Management Program and gain the skills, confidence, and frameworks to build, launch, and scale great products.
